Archive for March, 2011

“So What Are You Going to Do with That?”: Finding Careers Outside Academia

March 31st, 2011

Graduate schools churn out tens of thousands of Ph.D.’s and M.A.’s every year. Half of all college courses are taught by adjunct faculty. The chances of an academic landing a tenure-track job seem only to shrink as student loan and credit card debts grow. What’s a frustrated would-be scholar to do? Can he really leave academia? Can a non-academic job really be rewarding—and will anyone want to hire a grad-school refugee?

With “So What Are You Going to Do with That?” Susan Basalla and Maggie Debelius—Ph.D.’s themselves—answer all those questions with a resounding “Yes!” A witty, accessible guide full of concrete advice for anyone contemplating the jump from scholarship to the outside world, “So What Are You Going to Do with That?” covers topics ranging from career counseling to interview etiquette to translating skills learned in the academy into terms an employer can understand and appreciate. Packed with examples and stories from real people who have successfully made this daunting—but potentially rewarding— transition, and written with a deep understanding of both the joys and difficulties of the academic life, this fully revised and up-to-date edition will be indispensable for any graduate student or professor who has ever glanced at her CV, flipped through the want ads, and wondered, “What if?”
 
“I will absolutely be recommending this book to our graduate students exploring their career options—I’d love to see it on the coffee tables in department lounges!”—Robin B. Wagner, former associate director for graduate career services, University of Chicago

List Price: $ 14.00

Price: $ 6.80

The Young Entrepreneur’s Guide to Starting and Running a Business (Completely Revised and Updated)

March 31st, 2011

It doesn’t matter how old you are or where you’re from; you can start a profitable business. The Young Entrepreneur’s Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world — from superstars like Microsoft’s Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques.

You’ll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet. This book will show you how to:
Prepare a winning business plan
Register your business legally and easily
Understand finance and keep smart records
Conduct market research that really works
Use the Internet to reach customers around the world
Build a socially conscious company that gives back to the community
Plus, you’ll find dozens of ideas for businesses you can start today! Owning your own business can positively change your life forever. With The Young Entrepreneur’s Guide to Starting and Running a Business, nothing can stop you from getting started now.  Steve Mariotti, a former New York City high-school teacher, founded the nonprofit National Foundation for Teaching Entrepreneurship after he discovered that students who launched commercial ventures tended to eventually blossom in numerous areas. In this updated edition of The Young Entrepreneur’s Guide to Starting and Running a Business, he lays out the critically relevant basics on everything from recognizing opportunities and researching markets to handling finances and protecting ideas–all organized and written specifically for the younger reader. Brief case studies and inspiring tales of notables who started young, including Russell Simmons of Def Jam, Tom Monaghan of Domino’s Pizza, and Steve Perlman of WebTV, offer encouragement. New chapters on technology (explaining, for instance, ways that computers and the Net provide competitive advantages) and philanthropy (“ethical business behavior is not only morally right, it’s good for business”) bring Mariotti’s advice into the 21st century. No single volume can provide all the details necessary to get an idea up and running, but this one contains enough information and stimulation to move practically anyone off the couch and into the beginning stages of entrepreneurship. –Howard Rothman

List Price: $ 19.00

Price: $ 9.28

How to Start a Home-Based Craft Business, 4th (Home-Based Business Series)

March 31st, 2011

Comprehensive yet practical step-by-step explanations give readers the tools to launch and grow a home-based craft business. Worksheets, quizzes, and checklists help to turn dreams into reality.

List Price: $ 17.95

Price: $ 2.95

Behavioural and Experimental Economics (New Palgrave Economics Collection)

March 31st, 2011

Following the recent publication of the award winning and much acclaimed The New Palgrave Dictionary of Economics, second edition which brings together Nobel Prize winners and the brightest young scholars to survey the discipline, we are pleased to announce The New Palgrave Economics Collection. Due to demand from the economics community these books address key subject areas within the field. Each title is comprised of specially selected articles from the Dictionary and covers a fundamental theme within the discipline. All of the articles have been specifically chosen by the editors of the Dictionary, Steven N.Durlauf and Lawrence E.Blume and are written by leading practitioners in the field. The Collections provide the reader with easy to access information on complex and important subject areas, and allow individual scholars and students to have their own personal reference copy.

List Price: $ 31.00

Price: $ 23.92

Foundations of Marketing

March 31st, 2011

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.

List Price: $ 180.95

Price: $ 100.00

Investing by the Numbers (Frank J. Fabozzi Series)

March 31st, 2011

Investing by the Numbers provides a framework for using scientific principles to problem solve for the pitfalls that inevitably occur when implementing financial theories into practice.

List Price: $ 59.95

Price: $ 30.00

The Small Business Survival Guide, 3rd Ed. (Small Business Sourcebooks)

March 31st, 2011

The Small Business Survival Guide has improved the navigational skills of many small businesses, and it can do the same for you. It combines taxes, accounting, profitability analysis, cash management and risk management into a practical, easily understood presentation. Using the innovative concept of “No-Entry Accounting,” you will learn how to effectively and economically prepare for taxes, anticipate financial needs and understand that gray area between you and your accountant.

–Avoid “cash traps” that cause businesses to fail
–Simplify your record-keeping
–Interpret your financial information accurately
–Plan for payroll and payroll tax filings
–Learn how to value your business

List Price: $ 17.95

Price: $ 4.48

Strategic Marketing for Non-Profit Organizations (7th Edition)

March 31st, 2011

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

List Price: $ 198.67

Price: $ 139.98

Handbooks in Mathematical Finance: Option Pricing, Interest Rates and Risk Management

March 31st, 2011

This handbook presents the current state of practice, method and understanding in the field of mathematical finance. Each chapter, written by leading researchers, starts by briefly surveying the existing results for a given topic, then discusses more recent results and, finally, points out open problems with outlines for possible solutions. The primary audiences for the book are doctoral students, researchers and practitioners who already have some basic knowledge of mathematical finance. This comprehensive reference work will be indispensable to readers who need a quick introduction or references to specific topics within this cutting-edge material.

List Price: $ 254.00

Price: $ 84.99

Management

March 31st, 2011

Management, 11/e takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content features references to pop culture and cites current publications of interest to students. In addition to providing the management framework and introducing students to contemporary management topics, the text provides experiential activities to get students thinking and acting like real-life managers. Test Preppers at the end of each chapter provide students with immediate reinforcement and assessment of their understanding of key chapter concepts. A robust network of supplements helps students to understand the hands-on, real-world application of chapter concepts.

List Price: $ 211.95

Price: $ 180.64